Intro
The Learning Experience is an early childhood education provider dedicated to fostering the development of young children through a play-based curriculum. With a focus on holistic learning, they aim to nurture children’s social, emotional, physical, and cognitive growth in a safe and engaging environment.
To optimize customer experience, establish a consistent lead nurturing strategy across their 600 locations, and increase center tours that convert to long-term customers, The Learning Experience partnered with Voxie.
The Road to Success
Transitioning from manual text message responses, The Learning Experience partnered with Voxie to implement a sophisticated, automated multi-step lead nurturing process. This approach enhances the customer experience from the initial point of contact, ensuring that every lead receives prompt, personalized attention.
By harnessing the power of Voxie’s advanced SMS technology, The Learning Experience was able to create a seamless and unified communication flow. The primary goal was to encourage leads to book facility tours, providing them with an opportunity to experience firsthand the nurturing environment and innovative curriculum offered by The Learning Experience.
The Destination
The results of this implementation were remarkable. Voxie power-user locations witnessed a significant 28% increase in student enrollment from 2023 to 2024. This substantial growth not only validated the effectiveness of the new lead nurturing strategy but illuminated the importance of leveraging SMS to streamline and enhance the enrollment process in the competitive field of early childhood education.